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Marketing & Influencer Agreement Pack

This 8-agreement pack is the campaign toolkit every brand team needs. Nail deliverables and approvals, usage rights, model releases, airtight FTC disclosures, briefs, exclusivity, and affiliate terms—plus whitelisting and KPIs—so content stays on-brand, measurable, and resilient to disputes or fraud.

Marketing & Influencer Agreement Pack

What’s inside the Marketing & Influencer agreement pack?

Influencer Collaboration Agreement

6 pagesInfluencer Collaboration Agreement

Influencer Collaboration Agreement

6 pages

Defines scope, deliverables, platforms, timelines, approvals, and compensation (flat fee, performance bonus, or revenue share). Covers content ownership, usage rights, reshoots, morality clause, and termination. Requires KPI reporting, tracking links, and analytics access. Balances creative freedom with brand safety, measurable outcomes, and clear accountability.

Content License & Usage Rights

6 pagesInfluencer Collaboration Agreement

Content License & Usage Rights

4 pages

Grants the brand permission to use creator content beyond organic posts: media, territory, duration, and exclusivity. Addresses whitelisting, paid amplification, edits, derivatives, and sublicensing to partners. Clarifies crediting, takedown rights, and prohibited contexts. Prevents disputes by translating usage assumptions into explicit, enforceable permissions.

Likeness / Model Release

6 pagesInfluencer Collaboration Agreement

Likeness / Model Release

2 pages

Authorizes use of a person’s name, image, voice, and likeness in campaign materials. Specifies media, geography, duration, and compensation; covers minors/guardian consent, moral rights, and sensitive‑category exclusions. Includes warranties, indemnities, and revocation procedures. Protects both sides while enabling advertising, PR, and paid social placements.

FTC Disclosures & Compliance Addendum

6 pagesInfluencer Collaboration Agreement

FTC Disclosures & Compliance Addendum

2 pages

Imposes clear, conspicuous disclosures on sponsored content (#ad), aligned with FTC and platform rules. Requires honest opinions, claim substantiation, and no deceptive practices. Details placement, language, and format per channel, plus record‑keeping, monitoring, and cure rights. Addresses child‑directed content and provides consequences for noncompliance.

Campaign Brief / SOW

6 pagesInfluencer Collaboration Agreement

Campaign Brief / SOW

3 pages

Translates strategy into execution: objectives, audience, key messages, creative guardrails, and brand assets. Enumerates deliverables, formats, shot lists, platforms, timelines, and approval checkpoints. Sets KPIs, reporting cadence, and acceptance criteria. Establishes change‑control for added scope, keeping budgets, expectations, and production schedules aligned.

Exclusivity & Non‑Compete Addendum

6 pagesInfluencer Collaboration Agreement

Exclusivity & Non‑Compete Addendum

3 pages

Defines category exclusivity, named competitors, blackout windows, and permitted carve‑outs. Addresses price‑for‑exclusivity, conflicts, and remedies for breach. Helps preserve authenticity and protects your investment by preventing confusing endorsements during and after the campaign while accommodating reasonable prior commitments.

Brand & Social Guidelines Attachment

6 pagesInfluencer Collaboration Agreement

Brand & Social Guidelines Attachment

3 pages

Condenses brand standards into creator‑friendly rules: tone of voice, do/don’ts, logos, color, typography, hashtags, handles, and link usage. Covers accessibility and captioning, moderation, escalation, and crisis protocols. Lists restricted topics and legal claims. Ensures consistent, compliant content across platforms without stifling creativity.

Affiliate Program Agreement

6 pagesInfluencer Collaboration Agreement

Affiliate Program Agreement

5 pages

Sets the rules for affiliates: tracking method, cookie window, allowed placements, paid search restrictions, coupon usage, and brand‑bidding bans. Details commission rates, attribution logic, payout thresholds, reversals, and fraud procedures. Requires compliant disclosures, approved creatives, and data‑privacy safeguards to scale performance responsibly.

6 pagesInfluencer Collaboration Agreement

Influencer Collaboration Agreement

Defines scope, deliverables, platforms, timelines, approvals, and compensation (flat fee, performance bonus, or revenue share). Covers content ownership, usage rights, reshoots, morality clause, and termination. Requires KPI reporting, tracking links, and analytics access. Balances creative freedom with brand safety, measurable outcomes, and clear accountability.

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Why Marketing Experts & Influencers Love This Pack

Look More Professional
Send clear briefs and agreements that set expectations from day one.
Avoid Costly Mistakes
Reduce risk of disputes with straightforward approvals and rights language.
Save Time & Legal Costs
Stop drafting from scratch—plug in proven clauses and get back to work.
Ready to Use, Easy to Edit
Customize in minutes and reuse across campaigns—DOCX and PDF included.

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